What is a third space?
In sociology, the THIRD SPACE refers to the social surroundings that are separate from the two usual social environments of home ("first place") and the workplace ("second place")
The question: Can an emotion other than hype and fomo drive attention and sales?
Fact: Statistically, networked and community art sells the best.
Pain point: Artists struggle to gain collector’s trust, sometimes for years before reaching breakthrough success.
The Unveiled Society solution: Capture attention through a sense of ‘awe’ and retain it empathy through storytelling and contextualisation.
We feature artworks in both a virtual space, and IRL pop-up gallery events during NFT conferences internationally
gENISIS KEY HOLDER
Daniella Jasmine Thomas BA in Communications & PR, Software developer and Artist agent, is using her unique skill combination to bring context to the technical art concepts.
She closely followed the crypto art market, its culture, what types of art were being platformed, where the hype was flowing, where it was not. . . and why.
Having worked as a brand strategist and ghost writer for individuals in the digital art space who found it difficult to express themselves on social networks.
She observed a pain point, there were a few perspectives that were being drowned out by hype. Some exceptional artists, whose concepts were complex were struggling to explain their concept, market themselves and their perspectives to a non technical audience.
Without empathy through deeper understanding, connection and the message can get lost. She is now crafting a solution through storytelling to highlight this niche of fine art, on chain
Beginner (you)
cORNERSTONE Architect
Daria Smakhtina Daria Smakhtina is an interdisciplinary artist, data and metaverse architect
In 2020 she co-founded a studio for immersive experiences - ἐphemera ONE where she works at the tension between virtual and physical realities to produce new tangible spatial senses.
Experimenting with using XR tools and emerging digital technologies, representing complex hidden events or datasets of various large-scale processes as immersive experiences or updatable digital sculptures and spaces.
After meeting through a mutual contact, Daria and Daniella were inspired by eachother’s perspective and immediately connected on their shared a passion for the vast possibilities that data, NFTs and virtual realities can creatively connect us and so the collaboration began.